Niche Research For New Bloggers - Why You Shouldn't Skip It

This content is best for beginner content creators and bloggers.

What is niche

One way of putting it is any problem or a need is a niche and any hobby or interest is a niche. I think this is well said and makes the most sense.

Basically, it means peace of market of people with a common interest.

For example, these are niches, but not all of these are profitable ones.

Motorcycles
Van life
Meal prepping
Frugal living
De-cluttering
Eco-friendly living
Survival & prepping
Gardening
Homeschooling
Scrapbooking

What is niche research

Niche research is a process when you brainstorm a lot of ideas, find out if you can make money within that niche or not.

First, you find out what are your options and then you filter out most of them.

For example, frugal living, eco-friendly living, de-cluttering wouldn’t probably be profitable, because people who have these interests want to save money, get rid of their stuff/sell their stuff, and probably are not living in two paycheck families.

I haven’t done research on this lately, but this is what I assume.

On the other end are people who are interested in motorcycles, vans, prepping which all require money and space.

If people don’t have money or credit, they don’t have expensive hobbies either.

People with expensive hobbies are looking to improve things if you can help them do it and earn money.

Choose something you know something about or are willing to learn or else..you will not be able to compete with someone who has a crazy passion for motorcycles, vans, or whatever.

Why you should care about making niche research

Many beginners starting out online skip this step. I have done that too and it is one biggest mistake one can make that will lead to loss of money, time, and effort.

If you don’t find something interesting that you can create content about for a long time, or it is not profitable then it is not.

Think about it when you are planning to start a real business don’t you research the market?

Would you just go and start selling something that has no market. By market I mean, customers who are willing to pay for your product or service.

Would you open a hair salon on the street full of hair salons?

Would you open a game arcade room or disco when there is no demand for such things? I am crazy about both of these, but they are my interests, that alone is not enough.

It is good to be interested in the niche you are planning to dive into. If you intend to make money it has also been something that other people also care about and something that triggers their fear, pain, or passion points and they want to buy a solution or competitive advantage.

You should care about doing niche research and give yourself a chance to succeed instead of wondering in the dark and throwing things on the wall and hoping that something sticks.

How to make niche research

Brainstorm

Start with what you know. Remember these three things.

You know more than you think you know.
You have more experience than you think you have.
What you have to offer is valuable.

Think about something that interests you.

Is it reading, cooking, crafting, gardening, home improvement, homeschooling, or something else? Have you ever fixed something? Improved something? Helped someone?

Think about it is there something that is easy for you, but others may find it a special and valuable skill.

It can be related to any aspect of your life such as work, business, personal life, lifestyle, hobbies, etc.

It doesn’t need to be anything huge. It can be something quite small like planting something or teaching kids to help at home.

Write down everything that pops into your head.

Take a look on trends

Looking into trends can give you an idea about in what direction is your niche is going in the future.

Is it something that looks stable or growing up or is it something that was once popular, but is slowly losing its popularity?

This can be done with the Google Trends tool

Research competitors

Go to Google and search for blogs in your niche to see if anything pops up. If there are blogs in your niche this is a good thing.

Get free Chrome extension Moz bar and look for Domain Authority(DA).

Most sites that will pop up will have high domain authority. Take a look if any sites with low domain authority pop up on the first page of google.

This means that you too can rank eventually on the first page of Google, and it is not too difficult.

Search online for Categories

To dive a little deeper into your niche it is a good idea to take a look at categories and subcategories you can find online.

This helps you to narrow it down. You will be able to get a small piece of the pie instead of none.

Few places to look for sub niches

Write down ideas that are interesting to you.

How to choose profitable niche

Before buying a domain name or creating a website you need to make sure that the niche you are going into will have the potential to make you money eventually.

How you will find out if niche is profitable

To find out if a niche is profitable (possibility to make money) or not you will need to search and make sure that there are:

Are there products in this niche that people are actively buying (demand)
affiliate programs that you can promote
affiliates that promote these programs

Search online for products

To check if products in your desired niche are selling go to popular marketplaces and look into best sellers. If there are products you can promote great.

Amazon

eBay

Search online for affiliate offers

Now when you get an idea of products you can promote, you can easily search in Google Product+Affiliate program.

You can also visit affiliate portals such as

Try to find affiliate products that you can possibly promote. Look for product quality.

Tip: Take a look at Clickbank Gravity. That means how much product has been sold by affiliates. This means that there is demand and you can start promoting products or creating products in the future and there will be both demand and affiliates available to promote your product for you!

Tip: Search for reviews and scams on Youtube. Look for those who are not affiliates, but reviewers. This way you will not buy or promote 💩.

Search online for ads

Make google search

Go to google write something niche related and see if any ads pop up. See if on the images tab and in the shopping tab will be items available for you to purchase.

If you see ads it is a good sign. Nobody would pay for advertising if there were no demand.

Use Google Keyword Planner

Go to google keyword planner, insert niche-related keywords and see how much it costs for advertisers to advertise.

This is also good to keep in mind if you are planning to place ads on your blog website.

On the other hand, if you are planning to advertise your own products in the future it is good to be aware of how much advertising with your niche keywords will cost you.

Conclusion

You need to know your audience what they want, what are their struggles, and are they looking for a solution and are willing to pay for it.

Look for niches that are evergreen, that is in demand and people are willing to pay to get a solution to their problem fast, so it has to be urgent and one of these pain, fear or passion related ‘problem’.

Think about buyer’s journey is it going to be short by offering them one solution to a specific problem or will they need more solutions as they evolve.

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